An ASP is a company that hosts software applications on their own servers and customers can “rent” these applications via the internet or a private line connection.
As our products are web-based, it allows us to provide our applications via the ASP model. The ASP model means that we (the ASP) will host our application using our own hardware. Companies will then subscribe to use our application, accessible via the internet without having to buy the application. However, we will charge the subscriber a monthly fee based on either usage and/or a fixed charge.
We will undertake to enter into a service level agreement with the subscriber. Our service agreement will cover the provision, managing, servicing, maintaining and upgrading of all hardware and software. The ASP model shifts the complications of technology maintenance from the companies to the ASP provider (Portrade), allowing them to focus on their core operations and competencies.